Our Story

Inspired by the beauty in every little moment.

Wilson and Frenchy was founded by a Melbourne mother of three, driven by a simple mission: to create thoughtfully designed, high-quality clothing that supports the wellbeing of both children and the planet. With a background in fashion design and a deep understanding of what babies truly need, she set out to blend practicality with beauty in every stitch.

Each piece in our collection is crafted from natural and organic fabrics, made to be gentle on delicate skin and kind to the earth. From the tiniest premmie size 00000 to size 5, our garments are designed for comfort, movement, and joy—everyday essentials that parents can trust and children can feel good in.

At Wilson and Frenchy, we believe that what children wear should reflect the love, care, and intention that surrounds them. That’s why we design with heart, guided by a commitment to quality, sustainability, and the moments that matter most.

Wilson + Frenchy is loved by families around the world.

From our Melbourne studio to homes across the globe, we’re proud to deliver thoughtfully designed baby and kidswear that brings comfort, joy, and style to every little adventure. You can shop our full collection online or find a local stockist near you.

Every detail of your shopping experience matters to us—from the quality of our natural fabrics to our bespoke cotton drawstring garment bags, all beautifully finished with our signature gold foil touch.

Nothing makes us happier than seeing your little ones in Wilson + Frenchy, whether they’re cuddled up at home or exploring the world. Don’t forget to tag us on social media—we’d love to see your special moments and share in the joy.

We hope you adore our collections as much as we loved bringing them to life.