Whether you’re looking for beautiful newborn baby clothes, cot or bassinet sheet sets, or muslin wraps and blankets, we know you will love our thoughtfully designed collections. With a wide variety of seasonal unisex baby clothes; including onesies, knitwear, swaddles and kids sleepwear, we deliver beautiful packages to families both Australia wide and internationally, allowing you to shop our entire baby range wherever you may be.
With snap button openings for easy & quick dressing
Protect little knees with our super comfy slouch pants
Ideal for older siblings, in long & short styles sizes 1-7
Muslin Wrap Deal
Buy 2, Get a 3rd for Free! Perfect for swaddling & burping
We are a proudly Australian owned, baby and kids clothing brand, loved around the globe for our subtle and understated colour palettes, hand-drawn illustrations and playful graphics. We specialise in creating high quality newborn babywear, beautiful bedding for cots & bassinets and kids sleepwear in GOTS certified, organic cotton. Our seasonal collections are available for purchase here, on our online shop, or in-store at one of our select stockists. We proudly support small business, with a dedicated strategy of working with your favourite local baby & gift shops across the globe. We believe in supporting local, sustainable and ethical practices and so we choose to collaborate specifically with boutique stockists who share the same ethos as us.
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Nothing makes us happier than seeing your precious babies wearing Wilson and Frenchy, we truly love seeing our designs come to life on your precious bubs as much as we loved creating them.