Whether you’re looking for beautiful newborn baby clothes, cot or bassinet sheet sets, or muslin wraps and blankets, we know you will love our thoughtfully designed collections. With a wide variety of seasonal unisex baby clothes; including onesies, knitwear, swaddles and kids sleepwear, we deliver beautiful packages to families both Australia wide and internationally, allowing you to shop our entire baby range wherever you may be.
Beautifully packaged in gift-ready cotton totes, our unisex pyjamas come in long and short sets, so even if the blankets get kicked off, you know they'll be kept warm and snuggly. Made from 100% organic cotton and in sizes 1-7, our sleepwear is designed for creating beautiful memories with our prints carrying seamlessly across from our newborn range.
Little rolled cuff tees are beautiful on baby boys or girls, with our super soft bamboo cotton blend allowing for comfort and breathability they are perfect for wearing with slouch pants, shorts, nappy pants and can even be worn under our dresses and playsuits. Create a fun outfit, with playful designs and easy-wear snap buttons at the neckline.
This season's beautiful cotton and bamboo blend slouch pants with little pockets and a soft elastic waistband, are a staple item for baby girls and baby boys this season. We have plenty of colours and prints to choose from allowing you to create individual looks. Pair with one of our t-shirts and summer knits for a super cute, easy to wear outfit.
Check out our SS18 Launch video
We are a proudly Australian owned, baby and kids clothing brand, loved around the globe for our subtle and understated colour palettes, hand-drawn illustrations and playful graphics. We specialise in creating high quality newborn babywear, beautiful bedding for cots & bassinets and kids sleepwear in GOTS certified, organic cotton. Our seasonal collections are available for purchase here, on our online shop, or in-store at one of our select stockists. We proudly support small business, with a dedicated strategy of working with your favourite local baby & gift shops across the globe. We believe in supporting local, sustainable and ethical practices and so we choose to collaborate specifically with boutique stockists who share the same ethos as us.
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Nothing makes us happier than seeing your precious babies wearing Wilson and Frenchy, we truly love seeing our designs come to life on your precious bubs as much as we loved creating them.