Whether you’re looking for beautiful newborn baby clothes, cot or bassinet sheet sets, or muslin wraps and blankets, we know you will love our thoughtfully designed collections. With a wide variety of seasonal unisex baby clothes; including onesies, knitwear, swaddles and kids sleepwear, we deliver beautiful packages to families both Australia wide and internationally, allowing you to shop our entire baby range wherever you may be.
Made from 100% cotton, our summer knitwear is the perfect way to protect your little ones from sun and wind. Layer up with our gorgeous tops and bottoms or slip over one of our stylish printed onesies. New this season are our stunning cardigans and stylish mesh raglan jumpers in a variety of colours to suit every little body.
This season's beautiful cotton and bamboo blend slouch pants with little pockets and a soft elastic waistband, are a staple item for baby girls and baby boys this season. We have plenty of colours and prints to choose from allowing you to create individual looks. Pair with one of our t-shirts and summer knits for a super cute, easy to wear outfit.
Your baby loves to feel safe and secure, so swaddling is a must! Our muslin wraps are also perfect for burping, pram covers, sheets and more. Generously sized, light weight and breathable you'll find endless uses for them. Beautifully packaged in our bespoke white and gold box these wraps make for great baby shower gifts.
Check out our Kids sleepwear SS18 Launch video
We are a proudly Australian owned, baby and kids clothing brand, loved around the globe for our subtle and understated colour palettes, hand-drawn illustrations and playful graphics. We specialise in creating high quality newborn babywear, beautiful bedding for cots & bassinets and kids sleepwear in GOTS certified, organic cotton. Our seasonal collections are available for purchase here, on our online shop, or in-store at one of our select stockists. We proudly support small business, with a dedicated strategy of working with your favourite local baby & gift shops across the globe. We believe in supporting local, sustainable and ethical practices and so we choose to collaborate specifically with boutique stockists who share the same ethos as us.
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Nothing makes us happier than seeing your precious babies wearing Wilson and Frenchy, we truly love seeing our designs come to life on your precious bubs as much as we loved creating them.