New Arrivals
Baby & Kids Swimwear Australia

INTRODUCING SPRING / SUMMER 26
Discover our Spring / Summer 26 lookbook, filled with light, airy, & oh-so-cute pieces that are quintessentially Wilson and Frenchy. Take a peek at our new collection, featuring lovely outfits & beautiful prints that will keep your little one cool, comfy, and effortlessly adorable.
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Organic Baby Clothes & Kids Clothing Australia
Discover beautifully soft organic baby clothes and kids clothing at Wilson & Frenchy. Proudly Australian designed, our collections are made for little ones, combining premium fabrics, playful prints and everyday comfort.
From newborn baby clothes and premature baby essentials to toddler outfits and kids clothing, explore our range of organic cotton zipsuits, bodysuits, baby knitwear, kids sleepwear and pyjamas, baby and kids swimwear, and thoughtful newborn gifts and essentials.
Thoughtfully designed to be loved, worn and passed down, Wilson & Frenchy creates beautiful clothing and essentials for every little moment.
Blog posts

What Does “Low Fire Danger” Mean on Kids’ Pyjamas?
What Does “Low Fire Danger” Mean on Kids’ Pyjamas? If you’ve ever shopped for children’s pyjamas in Australia, you’ve probably noticed labels that say: “LOW FIRE DANGER — Keep Away From Heat and Fl...
Read moreWhy Organic Cotton Baby Clothes Are Better for Your Little One
When it comes to choosing the best fabric for your baby's clothing, not all cotton is created equal. At Wilson and Frenchy, we’re passionate about creating beautiful, ethically made organic baby cl...
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