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Frequently Asked Questions

What is GOTS certified organic cotton? All fabric is dyed using Global Organic Textiles Standard (GOTS) approved dyes which are free of hazardous elements such as nickel, lead, formaldehyde, amines, pesticides and heavy metals protecting farmers and their families as well as consumers. No genetically modified seeds or toxic dyes are used. No hazardous synthetic pesticides are used during the farming process. Benefits of the regulated organic farms include crop rotation conserves soil. Water is retained more effectively due to healthier organic material in the soil. Climate change is combatted through using less energy and healthy organic soils store more carbon.

Why choose organic cotton fabrics and certified factories? Your babies clothing sits against their skin all day and night. Using organic natural fibres that are regulate temperature, are antimicrobial and have no toxic chemicals or dyes is the best way to protect your newborns sensitive skin and ensure they do not absorb any harmful chemicals.

What are fair trade factories? A fair-trade factory ensures a respect for the social, economic and labour rights of farmers and workers along the entire supply chain. They abide by sustainable farming practices, protects the environment and improves the quality of health and well-being for farmers and workers. Co-operatives are able to fund community projects with the fair-trade premium, including the building of schools, health clinics, wells for access to clean water and education and training in business and agriculture.

A respect for the social and economic rights is required of the entire supply chain, including the farmers that are behind each project. Employees of the factories receive a living wage, social security, pension funds, house rent, paid holiday leave, sick pay, medical insurance, subsidies, lunches and overtime. Their children receive tuition-free schooling. Every purchase matters. When you buy fair trade, you can positively impact the lives of the people who make your clothes, improve communities, and protect the environment.

Why use bamboo? Biodegradable and naturally silky soft to touch, bamboo helps regulate temperature keeping your baby cool in the summer and warm in the winter. Bamboo is also hypo-allergenic so less likely to cause an irritation on your baby’s skin. Incredibly absorbent, this material naturally wicks moisture away from the skin making it the perfect fabric choose for active children and keeping your baby from becoming sweaty and uncomfortable.

How is your product packaged? In 2020, we made a commitment to reduce our impact on the environment by eliminating plastic packaging.  We now only pack our garments and deliver all our online orders in compostable bags.

What is a compostable bag and how long does it take to breakdown? Compostable bags are made from plant-based starch and do not produce any toxic materials. Once our compostable bags come into contact with soil, they decompose after 180 days. In comparison, traditional plastic packaging can take hundreds of years to breakdown.

Now you can feel even better about receiving your new package in the mail. 

Do you offer gift wrapping or gift messages? All Wilson + Frenchy online orders come gift ready, beautifully packed in a luxe cotton drawstring bag with gold foil detailing, all prices have been removed from tags and we include a sweet, keepsake Wilson + Frenchy gold foil printed card. 

You can also include a message at the cart or checkout and we'll include it on your gift receipt. 

What’s the best size to buy for a baby shower gift? Size 000, 0-3 months or small. This size won’t fit a newborn straight away but will be more likely to get worn for longer than a week or two. Alternatively, you can shop our beautiful muslin wraps, bunny rugs or knitted blankets for a one size fits all solution. Most bubs will need up to 3 of each of these baby blanket essentials.

I'm looking for a gift but I'm not sure what the recipient would want or need. Do you have gift cards available? We certainly do. We have two options for gift cards - an e-Gift Card or one of our beautifully designed Physical Gift Cards. The e-Gift card will be emailed directly on to the recipient, where as the Physical Gift Card will be posted out to the nominated delivery address. All gift cards have an expiry date 3 years from the purchase date. 


What’s a bunny rug? A bunny rug is a 100cm square ‘blanket’ usually made from cotton and bamboo. It is designed to have a lot of stretch, is soft and breathable making it great to use as a swaddle or top sheet.

What is the fit of your garments? We size to Australian standards; our sizing page will provide you with more detailed information.

What charities do you support? We try to support our local community by working with small business owners as well as non-profit organisations such as The Royal Womens Hospital Foundation and St Kilda Mums

What detergent do you recommend? Soap berries, pure soap flakes, well researched eco-friendly brands and locally or homemade is also commendable! Pro tip: Using eco-friendly detergents without eucalyptus oil will help avoid stripping some colours and gold foil details.

How should I wash your knitwear? Avoid pre-soaking, use gentle cold machine or hand wash with similar colours. Do not vigorously rub soft knits to remove stains.  

What is the filling of your sleeping bag made from? Recycled polyester yarn crated from post-consumer waste like PET bottles.

What’s the low fire danger label mean? Our garments are a slim fit to reduce fire risk and made using natural materials free from any harsh chemicals and therefore are low risk but please ensure your babes are kept away from any flames for their safety. We don’t use fire retardants due to our low-risk fabrics and commitment to organic. Find more information regarding the Australian standard here:

Do you restock sold out products? Our collections are not restocked, once sold out they will be replaced by the next collection. 

Why do you charge for shipping? Our warehouse is located in Melbourne and each package is lovingly picked, packed and placed into our beautiful Wilson + Frenchy packaging by our trusted warehouse team. We use cotton garment re-usable gift bags, recyclable ‘something beautiful inside’ plastic bags to protect your goods from moisture (recycle these at REDCYCLE) and cardboard.

What if I think my item is faulty? Please return to the store you purchased the item or email us at Please ensure you have followed all washing instructions.

Do you accept returns? Please refer our Returns policy.

Any other questions? Please email us at