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At Wilson & Frenchy, we’re fiercely passionate about ensuring that our local communities are filled with love, care, and intention. We pride ourselves on being able to give back to our community with donations to not-for-profit organisations, charities, and hospitals. Each year, we pledge a donation of dollars and products to an initiative that truly aligns with us. Over the years we’ve given over $30,000 worth of donations to these incredible causes!

We have contributed many collections of baby and kids clothing to Our Village over the years. Formerly known as St Kilda mums, they turn pre-loved nursery and children’s items into something re-loved. Their dedicated community works hard to reduce waste and make a difference to the lives of over 20,000 babies and children across Victoria every year. To find out more about how to contribute or volunteer, please visit their website.

We have also donated clothing to Big Group Hug, which is a Melbourne children’s charity that provides essentials items to babies and children experiencing poverty, family violence, homelessness, and crisis across Victoria. Find out how to get involved and support their cause through their website.

Over the years, we have informally donated various garments to The Salvation Army. On different occasions, a portion of our profits have been donated to Red Nose Day. Red Nose Day funds research into SIDS and stillbirth, and provides free support to families that have experienced SIDS, stillbirth, SUDI, and miscarriage, among other things.

Additionally, we have helped raise funds for the The Nappy Collective. It is really special to us to be able to contribute to providing nappies to families in crisis. Miracle Babies Foundation is another cause that we’ve supported by providing a donation of beanies for premature babies. They are a not for profit organisation that works to improve, support and enhance all lives impacted by a premature or sick birth.

In 2021, we sadly lost a dear friend and valued member of our team to breast cancer. Her name was Emily, also known as Lemon. In her memory, we raised funds to support the National Breast Cancer Foundation and breast cancer research.

Lemons have since become a reoccurring motif throughout our collections. It is a quiet and deeply personal tribute to our beautiful friend. Each time they appear, they carry a little piece of her with them, keeping her memory alive and forever woven into the Wilson & Frenchy story.

For us, our collections are so much more than a print or a design. They are a reminder of someone we loved, someone who was part of our story, and someone we will never forget.

Our Charities - Past & present