Celebrating a decade!

As the Founder and Creative Director of a fully-fledged global business, it’s crazy to think that the idea for this beautiful brand was born more than a decade ago. But that was far from the beginning of Wilson + Frenchy.

I’ve always loved clothing and I nursed that love through school and into a Bachelor of Fashion design at RMIT. With a degree to my name and a passion for knitwear and textiles in my heart, I took on my first role as a childrenswear designer. This is where I learnt the tools of the trade and even tried my hand at yardage prints.

With more than ten years’ experience under my belt, I decided to take the terrifying leap into business ownership; establishing the same business you know and love today (but just a fraction smaller).

The first step was launching my first ever babywear collection. Little did I know I’d be doing a lot more than just designing. From creating the sketches, sourcing the materials and shipping the garments to building the website, doing the bookkeeping and packing the orders – I did it all. It was a big learning curve, but a beautiful one at that.

But just when I thought my arms couldn’t get any fuller, I became a mum. Little Jack entered my life at its most chaotic, but that beautiful chaos just fuelled my ambition further, until eventually one son became three and a baby brand became a fully-fledged business.

Wilson + Frenchy has grown to become a beloved childrenswear label stocked in more than 250 retailers across the world. And like any child, it’s had its challenging stages. Tantrums were thrown, dummies were spat, and ample cuddles were needed.

But every second was worth it, because my little one-man brand has become a team of passionate workers and a community of almost 110k followers online. A few boxes in my garage has expanded into 3 warehouses across the globe, and a small collection of baby garments has grown into a full-scale childrenswear label. The past 10 years have been an incredible journey, my focus on creating the softest, snuggliest clothing possible stands firm, and nurturing and supporting mums (including Mother nature herself) has remained my priority. I'm so proud of the company I've built, and I'm even prouder of the team who's helped me build it.

And then there are our customers—you guys are truly the best. We love hearing from you, and seeing your pics, we're constantly amazed by how much you love our products.

So thank you – for loving the Wilson + Frenchy brand and for helping me make my business dream come true.

Liana

Founder & Creative Director

Celebrating a decade!

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