About our brand

Inspired by all that is beautiful, Wilson and Frenchy are an Australian baby and kids brand, loved across the world for its subtle colour palette, hand drawn illustrations, playful graphics and soft bamboo blend knitwear. Specialising in newborn to toddler babywear, muslin wraps, bedding and our kids organic cotton pyjama sets in sizes 1 to 7 - which we are proud to say are GOTS certified, Wilson and Frenchy are the go-to brand for new mums and style conscious shoppers seeking beautiful gifts for friends and family.

Designed in Melbourne by an experienced babywear designer of almost 2 decades, our seasonal collections include gorgeous onesies, dresses, tops and bottoms, bunny rugs, sheet sets and more. These baby essentials come beautifully styled and coordinated alongside our iconic wash and wear knitwear, a huggable blend of natural fabrics; bamboo, cotton and wool. At Wilson and Frenchy, we are passionate about helping mums and the community, and so they pride themselves in ‘giving back’ with regular donations to non-for-profit organisations, orphanages and hospitals.

Our prints have always taken their cues from the beauty and wonder of the natural world, from the intricate pattern of a feather to the woodland of owls and foxes. Each season, our baby boy, baby girl and unisex collections are meticulously collated to tell a story that is original, whimsical and beautiful. Most importantly, everything we create at Wilson and Frenchy comes from the heart, from our detailed designs to the special care and thought given to all aspects of your online shopping experience with us - from the quality of our products, to our bespoke cotton drawstring garment bags with our iconic gold foil.