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Our Story

Inspired by all that is beautiful. Wilson and Frenchy is an Australian baby and kids brand, loved across the world for its subtle colour palette, hand drawn illustrations, playful graphics, natural and organic fabrics. Specialising in premmie, newborn & toddler babywear, muslin wraps, bedding and our gift-ready kids sleepwear in sizes 1 to 5. Wilson and Frenchy are the go-to brand for new mums and style conscious shoppers seeking beautiful gifts for friends and family.

Each season, our baby boy, baby girl and unisex collections are meticulously collated to tell a story that is original, whimsical and beautiful. Most importantly, everything we create at Wilson and Frenchy comes from the heart, with a eco-friendly sustainable approach, from our detailed designs to the special care and thought given to all aspects of your online shopping experience with us - from the quality of our products, to our bespoke cotton drawstring garment bags with our iconic gold foil.

At Wilson & Frenchy, we are passionate about helping mums and the community, and so we pride ourselves in ‘giving back’ with regular donations to non-for-profit organisations, charities and hospitals.

A boutique experience

Wilson + Frenchy is delivered to families all across the globe! Shop our online store or find a stockist near you. We put special care and thought into all aspects of your shopping experience with us, from the quality of our pieces, down to our bespoke cotton drawstring garment bags and finished with our iconic gold foil. Nothing makes us happier than seeing your little one wearing Wilson & Frenchy, both at home and enjoying adventures out and about and all over the world. Feel free to tag us on social media to share your joyful moment with us. We hope you love our baby boy and girl collections as much as we loved creating them!

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